A while back I was smitten with one of Nike’s Leave Nothing commercials. I am not a person who purchases sportswear, plays sports, nor watches sports. But somehow they got me to pay close attention to their commercial.

They struck gold a second time with another Leave Nothing commercial entitled “Fate.” This time around the vignettes follow a boy growing up, becoming more agile, and eventually becoming a football star. It is a well coreographed visual narrative with a befitting audible narrative. The tune is a sublte remix of Ennio Morricone’s song L´Estasi Dell´Oro, or for you non Italian speakers, The Ecstasy of Gold. Metallica fans will no doubt be familiar with the tune and/or falsely claim that it is a ripoff of their work. The non-metalhead will recognize the theme from the excellent 1966 western film The Good, the Bad, and the Ugly.

Bravo Nike. You get a pat on the butt. But I’m still not buying your gear.